Gulf Oil Lubricants India Ltd
(GOLIL), one of the leading & fastest growing manufacturers & marketers
of lubricants in India and Swaraj Tractors ( part of the Mahindra Group), also
a leading & fast-growing tractor manufacturer in India known for producing
rugged, powerful and reliable tractors have now associated together to develop & introduce a high quality, high performance ‘long drain’
engine oil for the bazaar tractor
segment in India.
As per the agreement, Swaraj –
Gulf Cobranded engine oils would be made available in retail & spare part
outlets in bazaar segment across India under the brand name of Gulf XHD S
Tractor.The association is an outcome of Swaraj Tractor & Gulf Oil’s
sustained joint initiative to provide an enhanced value proposition to a wider
section of Swaraj Tractor owners in the market through a specially formulated
superior quality of engine oils.
On this occasion, Ravi Chawla,
Managing Director, Gulf Oil Lubricants India said, “Gulf Oil & Swaraj
Tractors tie-up for the tractor segment is another major step for us leading to
jointly providing a value added lubricant solution to Swaraj tractor owners. This
is also in line with our strategy to focus on OEM tie-ups to become one of the
top 3 lubricant brands in the industry. Co-branded Engine Oils manufactured
using superior quality Group III base oils & with a robust distribution
network of over 55000 retailers we are confident of ensuring enhanced customer
satisfaction & widespread product availability closer to the farms.
Commenting on the partnership,
Rajeev Rellan, Vice President Sales & Customer Care for Swaraj Tractors
mentioned, “We are extremely pleased with this partnership as Gulf Oil is one
of the leading players in the oil business and has the ability to reach to
every corner of market through their vast distribution network. Rellan added
that Co -branding of Oil will help customers to get genuine oil at a right
price thus ensuring a superior performance by SWARAJ tractors on Indian fields.
