Coca-Cola International
Premier Tennis League, tennis’ latest and most exciting spectacle, unveiled the
trophy that will be presented to the winning team of the $1 million prize money
professional team tennis competition. Coca-Cola IPTL, featuring the best
current and past champions, representing four franchises in its inaugural
season from 28 November until 13 December 2014, will bring the excitement of
the league format to a sport followed by millions across the world.Conceptualized,
designed and handcrafted by VELVETCASE.com, the elegant trophy, the Coca-Cola
IPTL Challenge Trophy, features a life-size tennis racquet 24 inches in length,
completely gilded on a base of pure silver and decorated with genuine diamonds.
This rolling trophy also
features a tennis ball exquisitely crafted with gemstones and diamonds
accompanies the racquet perfectly representing the global presence of the
sport.Speaking about the trophy, Mahesh Bhupathi on behalf of the Coca-Cola
IPTL said, “I think the trophy looks absolutely sensational! Having the mix of
diamonds on the tennis racket makes it all the more interesting and it will
certainly be treasured by the winning team! I congratulate VELVETCASE.com for
putting this piece of art together.”
The 28 inch x 16 inch
rectangular base of the trophy symbolizes a tennis court and is made of rich
teak wood with a thick sheet of silver on the top. The inscription on the base
reads ‘International Premier Tennis League’. Around the base, the dates and
names of the winning teams will be engraved.“We are thrilled to partner with
the Coca-Cola IPTL in its inaugural season and provide a special and unique
trophy to celebrate the champions participating in the league. The trophy has
been conceptualized in collaboration with our designers in New York, Milan and
Mumbai and crafted using diamonds, gold, silver, teak and gemstones to
exquisite precision. We’re pleased with the outcome and take immense pride in
being associated with the Coca-Cola International Premier Tennis League”, said
Kapil Hetamsaria, Co-Founder & CEO, VELVETCASE.com, commenting on the
trophy’s design.
In its quicker and more
exciting format that’s never been seen before, the League will ‘Break the Code’
of the traditional etiquette of tennis in the world. First time features such
as time-outs, Happiness PowerPoints, shoot-outs, a running shot clock and
exciting live in-game entertainment will be an essential part of all matches. Tennis’
traditional scoring format has been changed to single-set no-add scoring, which
will speed up the games and enable the fans to experience up to 24 different
players in one exhilarating evening.In its inaugural season, the multi-million
dollar tennis league will feature top stars such as Roger Federer, Novak
Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for
four franchises in the Philippines, Singapore, India and the UAE.The
star-studded teams include - Micromax Indian ‘Aces’, DBS Singapore ‘Slammers’,
Manila ‘Mavericks’, and the UAE ‘Royals’.
