Dish TV, Asia’s largest direct
to home entertainment company has signed up strategic alliance agreement with
Jet Privilege Private Limited (JPPL) as a “Lifestyle Partner” for the
JetPrivilege Loyalty and Rewards Programme. Under this alliance any JPPL member
can get rewarded with JPMiles in case he buys a new connection or recharge. All
JetPrivilege members will get rewarded with JPMiles whenever they subscribe to
a new Dish TV connection. With every recharge a JetPrivilege member would get
rewarded with 300/750 JPMiles for every high definition acquisition and 200
JPMiles for every standard definition. Additionally, the members would earn an
extra 2% JPMIles if they recharge their account with a minimum of Rs 500.
Speaking on the alliance, Mr.
Salil Kapoor, Chief Operating Officer, Dish TV said, “As leaders in this
category, it has been our constant endeavor to delight and reward our
subscribers. We are pleased to join hands with Jet Privilege Private Limited.
This is another positive step in building customer loyalty. With significant
increase in TV viewership over the last couple of years, we are consistent in
our efforts to make TV viewing a delightful experience for our customers.”Speaking
on the alliance, Manish Dureja, Managing Director JetPrivilege said, “Staying
true to our promise of creating unique and enriching experiences for our
JetPrivilege members, we are pleased to welcome Asia’s largest DTH operator,
Dish TV as our new Lifestyle Partner. With Indian consumers getting accustomed
tothe exceptional TV viewing experienceon DTH, the partnership with Dish TVis a
logical extension of the JetPrivilege programme. By subscribing for a DISH TV
connection, JetPrivilege members willnow have the added advantage of accessing
premium quality digital entertainment as well as getting rewarded with
JPMiles.”
