Mahindra & Mahindra Ltd, a
part of the $16.5 billion Mahindra Group, announced the launch of the Alfa
Passenger range in Andhra Pradesh and Telangana, thereby enhancing its coveted
offering in the three-wheeler segment. The range comprises two new variants -
Alfa Dx, Alfa Champ. Each variant meets specific customer needs.
Mahindra’s widest range of
products in the small commercial vehicle segment has been further enhanced with
the addition of the Alfa Passenger Range, a people mover in the commercial
space. The company has introduced new products and technologies at regular
intervals to delight customers, by constantly updating its products, based on
customer insights and needs.
According to Vivek Nayer,
Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd.
“Over the years, the Mahindra Alfa has been a popular choice with our customers
for local last mile connectivity. In our endeavour to upgrade our offerings for
customer benefit, we have introduced the Alfa Passenger range and further
enhanced our portfolio. With two new offerings for the Andhra Pradesh and
Telangana markets, the Alfa now offers optimum solutions for different customer
needs, thus enabling our customers to enhance their earnings and progress in
life.”Mr Nayer further mentioned,
“Mahindra currently offers the widest range of commercial vehicles to cater to
the many and varied needs of its customers which has been possible due to the
customer insights which we have gathered from the market. Our pan-India network
now stands at more than 1250 touch points, enabling us to reach out to our
customers as per their convenience, even in the rural hinterland. ”
The Mahindra Alfa, is
currently the best-in-class 3-wheeler and is a cut above the rest owing to its
strong and stylish body, comfortable ride and spacious cabin along with
in-built safety and stability features. Besides its excellent mileage, the Alfa
also boasts of the lowest maintenance in its category and these benefits
coupled with the 24 month warranty offered by Mahindra converts into higher
earnings for the operator.Customer centric programs like
the UDAY (CRM program), Service Camps and the 45 minute Express Service make
the Alfa 3 wheeler passenger range a users delight.
