Annual Tribal Art and Crafts Mela to Begin Tomorrow

The annual National Tribal Crafts Mela popularly known as ‘Aadishilp’ will begin here tomorrow. The mela is being organised by Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED) and will continue up to 30th of this month. More than 100 tribal artisans from all over the country will showcase the unique and exquisite tribal artefacts in 113 stalls in Exhibition. Hand crafted items, handloom products, dry flowers, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves and embroidery, tribal paintings and lot more will be presented by these artisans during this 11 daylong event.

The main objective of organising Aadishilp is to give tribal artisans an opportunity to showcase and sell their traditional Art and Craft works directly to the customers and get their feedback which would help them in having valuable inputs. Aadishilp provides them a platform for direct interface with art and craft lovers, share their talent with the urban elite and know the customers taste and preferences for adapting their product designs and creations accordingly.

TRIFED has been taking a number of promotional initiatives for marketing tribal products. From a single sales outlet set up in 1999 at New Delhi, today it has 36 outlets of its own and nine Consignment outlets across the country. TRIFED has also initiated the concept of sourcing tribal products by way of organizing Tribal Artisan Melas (TAMs) to identify new artisans and products from different regions where tribal artisans are invited to display their products for selection and inclusion in the range of products marketed by TRIFED. Design and quality inputs are given to the artisans wherever required for overall improvement and better marketing prospects of their products.