Tata
Consultancy Services (TCS), a leading IT services, consulting and business
solutions organisation, has been awarded Business Superbrands status for 2015,
following the most recent evaluation of the long-running annual survey, which
has been identifying the UK’s leading business-to-business brands since 2001,
says company release.
The process
was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000
individual business professionals from across the UK as well as the independent
and voluntary Business Superbrands Council. The three audiences judged more
than 1,200 brands, which they assessed on three key criteria: quality,
reliability and distinction. Brands do not apply or pay to be considered for Superbrands
status.
TCS has
established a strong reputation for its ability to deliver industry-leading IT
services and digital transformation projects across a wide range of sectors in
the UK. The company’s UK clients have ranked TCS number one for customer
satisfaction for the second consecutive year in a major survey conducted by
Whitelane Research in collaboration with Source.
In the
recent past the company has invested heavily in its UK brand presence.
According to Ipsos Mori TCS’ brand awareness in UK boardrooms has risen by 300%
in the last 5 years, with a 2014 ‘Captains of Industry’ study citing that one
in every three UK board members polled stated they know TCS very well.
TCS has also
recently been recognised in a number of awards including Best Performing
Consultancy Brand at the MPF Awards for Management Excellence, and Brand
Strategy of the Year at The Drum Marketing Awards. TCS brand position has also
significantly developed through recent recognitions of its role as a key UK
employer and contributor to UK society through CSR programmes.
Recent
awards include TCS certification as the number 1 UK employer by the Top
Employers Institute; the Corporate Responsibility Award of the Year at the HR
Network National Awards; the Gold level certification from Investors in People,
and the award for Best CSR Strategy at the HR Excellence Awards.
As further
recognition of its enhanced brand strength, the most recent ranking by UK based
Brand Finance, names TCS as the fastest growing IT Services brand globally over
the last five years. In the five year period 2010-2015, TCS emerged as the
clear growth leader in the industry, increasing its brand value from US $2.3
billion to US $8.7 billion, while retaining the industry’s highest brand
strength rating of ‘AA+’.
It was also
recognised as one of the top four global brands in IT Services for the fourth
year in a row, cementing its position in the highest league of the industry.
Shankar
Narayanan, Country Head, UK & Ireland, TCS, said: “TCS is thrilled to join
the exclusive club of UK Superbrands. This shows our ascension from being a
brand known primarily in the business circles we operate in, to a brand much
more widely recognised and appreciated in boardrooms, and across the UK
business community. My congratulations to all other Superbrands, many of whom
are our clients and partners in the UK. ”
Sebastien
Lamour, Senior Research Analyst, IDC said: "As a result of its business
performance, client orientation and marketing efforts TCS has increased its
brand awareness to the topmost level of not only the IT industry but the UK
business environment. TCS' brand status is noticeably strengthening and shows
that the company is successfully creating brand advocates amongst its clients,
employees and within the communities in which it operates - creating positive
word-of-mouth which is driving the rapid evolution of the brand."
Stephen
Cheliotis, Chairman of the Business Superbrands Council said: “Having a strong
reputation is as essential in business-business markets as in business-consumer
markets. That said it is often ignored by management, or certainly lower in the
list of priorities, for many business-business companies, meaning they miss out
on the clear benefits a strong brand provides. Those brands awarded Business Superbrand
status should therefore be praised for focusing on, and more importantly
succeeding in, building a recognisable, powerful and respected brand. The
competitive edge the leading Business Superbrands can enjoy is just reward for
their endeavours and creates a virtuous circle that will further reaffirm their
positive position relative to peers”.
